SEO, stands for Search Engine Optimization which is the process of creating targeted traffic to a website from search engines via the searching of specific keywords. Who does it? John Chow, as well as many other professional bloggers. Good enough reason to do it as well. What does this process consist of? It’s related to the site’s presentation, to the volume of specific keywords in the sites text, to the unique content on the site as well as several other factors.

So why is SEO important?

Most of your visitors will come from search engines such as Google, Yahoo, and MSN. In order for your site to rank among the first pages of a search engine’s results, you need to rank high for the competitive keyword your visitors searched for. This will bring targetted traffic to your site. Also, by using search engine optimization, you may make more money, as your targetted traffic is more likely to click on advertisements (if you have Adsense, Bidvertiser, etc) that they find relevant to their interests. In other words, SEO may bring more traffic and with more traffic, you may receive more profits!

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